Turn a One-way Communication into a Dialog
Transactional e-mail messages are eagerly expected and achieve some of the highest open rates – however the majority of transactional messages sent have a number of limitations – for both the marketer and the consumer!

For the marketer who is trying to increase the amount of information, interaction, or revenue from a customer – most platforms deploying transactional messages do not have the flexibility to allow for dynamic content or the ability to measure results (opens, clicks, conversions, etc.).

For the consumer these messages often lack brand and ultimately have no emotional appeal – there is nothing that makes a customer feel good about having made a purchase or having just had an interaction with that company.

What Are Transactional Messages?
By definition in the U.S. CAN-SPAM Legislation, transactional messages are an electronic mail message the primary purpose of which is to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender. More specifically, CAN-SPAM goes on to define these messages as:

• Warrantee, recall, safety or security information
• Customer service notices
• Subscription/membership status or account informations
• Information related to employment relationship or benefits
• Confirmation of delivery of goods or services, including updates or upgrades

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Optimizing Transactional Messages

The Precision TransACTION Advantage
e-Dialog’s Precision TransACTION Messaging provides marketers with a clear advantage. With Precision TransACTION Messaging, businesses benefit not only from e-Dialog's superior technology platform but also from years of expertise developing successful online customer contact strategies, automating processes, improving workflow efficiencies, and integrating data from various sources. This solution includes:

• Tracking and Reporting: Provides detailed tracking and reporting on the delivery, open and click rates of all transactional messages. Combines each individual’s data with the responses from previous promotional campaigns. Provides a single, integrated view of the customer enabling you to fine-tune both promotional and transactional messages for best results.
  
• Fast and Flexible Customization: The platform makes it quick and easy to customize transactional e-mails, including the text, formatting, graphics and links. This enables you to personalize and customize messages for greater impact.
• Dynamic Messaging: Supports predefined business rules that can direct any offer to any defined segment of your customer base at any specified point in the customer lifecycle. 
• Universal Data Management: Captures, stores and mines data from any list, database, CRM system, web analytics, data warehouse or any other source that you use.
• Reliable Service: e-Dialog provides reliable 24/7 up-time, so that transactional messages are delivered promptly and reliably and our technology infrastructure can handle your current e-mail load and scale up to support your growth. 
• Proven Track Record: With more than seven years of experience in e-mail marketing e-Dialog can provide in-depth consulting on customer contact strategies and knows how to best exploit the marketing potential of transactional e-mails.
• Easy Integration: With a set of proven guidelines for successful integration, e-Dialog supports effective integration with your existing e-commerce or customer service systems, with minimal effort.
• Support for Industry-standard Formats: e-Dialog supports industry-standard XML message formatting, with HTTPS or PGP encryption and HTTP or SMTP transmission. This gives IT a flexible set of options to choose from.