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 Motivate and Retain Customers
e-Dialog knows that today's marketers cannot simply look at their offline and online channels separately - as customers utilize both, so must the marketer. Multi-channel solutions are a necessity, and with a solution-driven approach,
e-Dialog's Precision Dynamic Printing service helps solve some of the major issues facing e-mail marketers today (e.g., acquisition and retention to name a few) by integrating the e-mail and direct mail channels.
Think Outside the Inbox
Here are a few examples of how e-Dialog can help marketers create successful multi-channel marketing programs with Precision Dynamic Printing:
| Problem: |
Traditional Solution: |
Precision Dynamic Solution: |
| Retention: |
| Some of your previously active customers have stopped opening or clicking on your e-mails. |
Send a follow-up e-mail with a more aggressive subject line hoping for a response. |
A predetermined rule recognizes when an e-mail has become "inactive" and automatically triggers data to be integrated into a dynamically printed campaign to remind subscribers to watch for exclusive e-mail offers from your company. |
| Acquisition: |
| Analysis shows that your e-mail channel has higher margins than your offline channel, however the majority of your customers utilize the offline channel. |
Print your web site address in your catalogs and direct mail pieces, etc, hoping the customer will migrate to that channel. |
Create a personalized direct mail piece with content that is specifically relevant to that user and a personalized URL inviting them to visit your site. On their personalized landing page detail the benefits of doing business with your company online and incentivize them make their first online purchase. |
Empowering Marketers
Precision Dynamic Printing from e-Dialog is an end-to-end workflow automation service for multi-channel marketing campaigns that provides an easy, efficient, automated and trackable way to help reengage lost customers, retain current ones or motivate customers to take a desired action.
Acting as a single point of integration across multiple disciplines, e-Dialog can provide the strategy, data integration, technology platform, analytics, reporting, creative expertise and campaign management to execute personalized and consistently branded, multi-channel marketing campaigns.
Precision Dynamic Printing has been incorporated into e-Dialog's flexible e-marketing platform, Precision Central™. This enables e-Dialog to work with marketers to build a comprehensive, actionable view of customers from multiple data sources and then create, test and deploy targeted campaigns across e-mail and direct mail channels.
The ideal applications for this combination of e-mail and print include:
- Customer reactivations
- E-mail change of address
- Catalog requests and delivery confirmations
- Reminders
- Conversion campaigns
- Loyalty program support
e-Dialog's multi-channel dynamic print campaigns help to increase marketers’ engagement, enhance customer service and satisfaction, retain valuable customers and gain important program feedback.
The Benefits of Working with e-Dialog
The specific advantages of e-Dialog's precision e-marketing platform, which allows marketers to integrate e-mail and dynamic print as part of a multi-channel campaign include:
- Universal data management: Whatever data sources you use, e-Dialog can capture, store and mine your customer information.
- Integrated reporting: Enables marketers to track deliverability and response via multiple channels down to the individual customer level within a single view. Easily allow for advance query, analysis and segmentation.
- Automated workflow: Save hundreds of hours with automated list segmentation, multi-variable creative and pre-programmed business rules that prescribe follow-up steps for various behaviors.
- Flexible testing: Retailers can test different offers, list segments and creative to quickly adapt campaigns based on the results they receive.
- Output customization: Select from an unlimited choice of paper, size, binding and finishes, as well as dynamic positioning of every element of text and graphics.
- Near real-time direct mail: Campaigns can be printed and mailed anywhere in the world, in any language, the day an actionable event occurs.
- Full-service campaign management: e-Dialog provides end-to-end project management, strict brand compliance and support for designers, while eliminating the need for frequent press checks or signoffs.
- Proven track record: e-Dialog was founded in 1997 by marketers with deep roots in both e-mail and database marketing. The firm is top-rated as an e-marketing service provider.
To Take the Next Step...
To find out more about how e-Dialog's Precision Dynamic Printing can help you reengage lost customers and achieve better results from your online marketing programs, visit www.e-dialog.com or call Ben Ardito at (781) 372-1972 and ask for a no-cost dynamic print consultation.
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