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While e-mail has received the majority of attention over the past few years, the reality is that integrated cross channel communication is still the best way to increase customer satisfaction and retention. This requires that the offline data you have on your customers be combined with the online in order to present a 360 ° view of each customer.
That is where e-Dialog comes in. Our eCRM approach combines database and e-mail management expertise, tactical execution and strategy to help marketers generate more demand and improve ROI.
e-Dialog has a core competency in establishing automated data transfer processes with our clients. We have hundreds of processes that are executed daily through secure environments with various input sources: call centers, Web pages, e-mail event tracking, client and third party transaction data systems, Web-based response management and off-line data capture.
We help increase your ROI using cost-effective, direct marketing techniques across any medium and our tools were built from the ground up as one should expect from a true database marketing system. While we do e-mail exceptionally well, we also work with our clients to integrate information from offline campaigns and operational databases. We help our clients think through the data and access issues to ensure that all decisions lead to a more actionable and clear view of their customer base.
Coupled with e-Dialog’s database marketing solutions are our database management services which include:
- E-mail/direct mail list rental
- Demographic and psychographic overlays
- National Change of Address (NCOA)
- Coding Accuracy Support System (CASS)
- Proprietary Change of Address (PCOA)
- Delivery Sequence File Processing (DSF)
- Privacy Suppression
- MPS – Mail Preference Service
- TPS – Telephone Preference Service
- E-mail Change of Address (ECOA)
- E-mail List Hygiene
- E-mail Append
- Reverse Append
- Additional data appends
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Our database marketing solutions focus on two areas:
(1) maintaining optimal data integrity, while
(2) providing applications that are truly useable by marketers |
