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 Insight Builder gives marketers the ability to perform advanced queries against their e-Dialog hosted database, and to easily and quickly create segments based on customer demographics, preferences, RFM measures/scores and campaign response history. Audiences can be created seamlessly and instantaneously with an intuitive Web-based, drag and drop interface and Query Acceleration technology.
 Intuitive Interface with Query Acceleration Technology:
Utilizing Insight Builder’s proprietary Query Acceleration technology, a user can easily create audiences in seconds. In the example below, a user has created an audience using campaign results and e-mail RFM measures. The result is a segment made up of customers who received a monthly e-newsletter, excludes those who clicked on the e-mail, and also those who had converted in the last 90 days.
Query Distribution Charting and Analysis:
Managing and organizing audience data is only one aspect of data integrity. Marketers must also be aware of their audiences on a granular level – who those people are, what their profile is, how they react to marketing efforts, etc. Insight Builder offers a unique charting and analysis feature that allows marketers to gain valuable insight into their data.
Operating Requirements
End-user interface is accessed through a secure Web-based portal using the following operating requirements:
- PC platform running Windows 95, 98, 2000,
NT or above
- Microsoft Internet Explorer 5.5 and above
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"Insight Builder allows you to do in minutes what once took hours or even days."
Bob MacInnis,
Marketing Systems Architect, e-Dialog |
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