Develop e-mail newsletters closer to the action -
in the newsroom.


News Publisher gives marketers the ability to share critical newsletter-related tasks with the editors who are closest to the action without sacrificing administrative control. With it you can extend content development and publishing responsibilities to the newsroom. It ensures that the audience receives news faster and in a format that is both consistent and professional. News Publisher also provides a high degree of flexibility that is critical to today's media.

News Publisher offers these essential benefits and more:
Comprehensive approach to e-mail newsletters from creating to sending
Improved collaboration between editorial and marketing departments
Faster development and broadcasting for time-sensitive newsletters
More administrative control with structured processes in place

Manage e-mail newsletters more efficiently
Because it is Web-based, News Publisher allows marketers and editors to collaborate on an entire slate of e-mail newsletters and programs using a single application. By unifying development, approval, scheduling, and broadcasting into one process, News Publisher eliminates unnecessary steps and removes the bottlenecks that impede communication.

Provide more power at the editor's fingertips
News Publisher eliminates the complexity associated with e-mail composition software. It provides a simple permission-based interface for compiling and editing content. You can allow editors to manage their own newsletters, and then configure each e-mail program to run automatically. News Publisher frees you from editorial tasks, yet provides enough administrative control to ensure you are in charge of each step in the process.