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 Clients can access reports through three different tools, eReports™, Pulse Reports™ (a subset of eReports), and
Insight Builder™ all of which are integrated and accessible via the Precision Central Web-portal. eReports is our standard campaign performance analysis and reporting tool, providing aggregated reports on confirmed clicks, open-detects, unsubscribe events, and conversions. Pulse Reports acts as a subset of eReports, providing instant reports on vital stats, and Insight Builder is our query reporting tool, which allows users to create a multitude of different reports using campaign, profile and RFM data.
Custom reports are also available upon request. We have developed dozens of custom reports over the years to service a number of various verticals including retail, travel, entertainment and B2B. Some custom reports include reports that tracks database changes over the course of the week (e.g., new additions, unsubscribes, and undeliverables); reports that show results on how people use the search functionality in various e-mail campaigns; and reports utilized by merchandising teams on a daily basis to track and forecast e-mail driven revenue.
 eReports and Pulse Reports
eReports™ is an in-depth reporting tool, that allows marketers to analyze the performance of their campaigns far beyond click-throughs and opens. With eReports marketers can view up to 16 different standard-stock reports, tracking down to the link or domain level, and most importantly by conversion – measuring ROI, the most effective metric for measuring the success of any campaign. All reports are also exportable in an Excel spreadsheet format. An additional set of reports called PulseReports act as a subset of eReports, by providing instant reports on vital stats such as undeliverable by phrase, category or domain, and open, click and conversion by distribution hour or link.
Operating Requirements
End-user interface is accessed through a secure Web-based portal using the following operating requirements:
- PC platform running Windows 95, 98, 2000,
NT or above
- Microsoft Internet Explorer 5.5 and above
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Created for Marketers
by Marketers
“At e-Dialog we understand your challenges because
we are marketers ourselves. Our tools were designed to be sophisticated enough
to meet your needs,
yet intuitive and easy to use.”
Ken Lajoie,
Chief Technology Officer
e-Dialog |
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