 |
 Campaign Builder™ 5.0 is the driving force behind e-Dialog’s self-service and collaborative client relationships. A comprehensive campaign management tool, CB 5.0, is part of e-Dialog Precision Central™, a hosted suite of tools that puts users in complete control of their e-mail marketing campaigns.
As marketers continue to attain more valuable customer data, they are increasingly seeking higher levels of sophistication in the deployment of their campaigns to boost the performance of their e-mail channel. Sophistication, however, should not be synonymous with difficult. Campaign Builder 5.0 was created for marketers by marketers. With an intuitive user interface this tool allows marketers of all abilities to efficiently turn their complex customer data into highly relevant e-mail campaigns. The result: Campaign Builder frees up marketing resources, helps create ongoing customer dialogs, and increases revenues.
Campaign Builder offers:
 Custom Publishing: Marketers can deeply customize each message with multiple dynamic content elements by setting business rules based on recipient information such as demographics, behaviors and preferences. This allows companies to deliver uniquely relevant mailings that match offers, articles, images and other content to individual recipients within a single campaign.
Live Proofing: This capability allows the user to sample multiple permutations of one mailing based on actual customer data. It gives marketers an efficient means of proofing individual messages, particularly those with dynamic (custom published) content, instead of having to proof many different mailings. Live proofing enhances the QA process to a science.
Seamless Integration with Data, Analytics, Creative and Reporting: As part of the Precision Central™ suite of tools, Campaign Builder 5.0 is integrated with e-Dialog’s in-depth reporting tool eReports™, Insight Builder™ for audience analysis, querying, segmentation and exporting, and Data Director™ for data import and export. With seamless access to the data, content, results and analytics behind every e-mail campaign, marketers have complete control of their outcomes.
Updated User Interface: Includes a clean new design with improved navigation to allow for ease of use when navigating through Campaign Builder™ steps or within the Precision Central suite of tools.
Link Management: A convenient and unique feature whereby all links are automatically coded in Campaign Builder™ allowing the user to seamlessly capture reporting (total clicks, unique clicks and conversions) and audience information on a particular link, via the eReports and InsightBuilder tools respectively.
Operating Requirements
End-user interface is accessed through a secure Web-based portal using the following operating requirements:
- PC platform running Windows 95, 98, 2000,
NT or above
- Microsoft Internet Explorer 5.5 and above
|
|
|
|
Sophisticated
Yet Intuitive
Campaign Builder 5.0 was recently cited by leading industry analysts as “a very robust product, yet simple to use, scaling to suit the level of sophistication marketers require for their e-mail programs and save time in the process.”
"Campaign Builder 5.0 seamlessly integrates with our customer data and enables us to efficiently create highly customized messages with multiple dynamic content elements for various audience segments."
Chris Revie,
Marketing Analyst
Footlocker.com/Eastbay |
|
