Build individual significance into every e-mail campaign
a comprehensive campaign management solution that enables you to create highly relevant e-mails. Easy configuration and set-up, powerful custom publishing tools, seamless audience selection, and superior proofing functionality are all available right at your fingertips. With Campaign Builder,
e-mail marketing becomes more than just a narrow customer communication or quick sale notice. It becomes an ongoing dialog that builds the relationship between your customers and your brand.
Campaign Builder offers these essential benefits and more:
Intuitive step-by-step process for campaign management
More relevant and engaging customer experience
Better return on your investment in e-mail marketing
Freedom to focus on your strategic e-mail initiatives
Manage your e-mail campaigns from start to finish
As the industry's most comprehensive e-mail campaign management solution and a key component of e-Dialog's Precision Central™ Suite, Campaign Builder puts you in complete control of your e-mail marketing campaigns from start to finish. Marketers of all abilities can easily set up and execute their own campaigns using Campaign Builder’s clever array of time-saving features. Best of all, our step-by-step approach helps you easily navigate setting up a campaign, and it also eliminates many of the opportunities for human error.
Achieve relevance with dynamic publishing
With Campaign Builder, you have the tools to build individual significance into every
e-mail campaign. You can build multiple dynamic content elements into an e-mail and associate each element with a business rule driven by customer profile information, demographics, preferences, behaviors, and more. The result is a unique and highly relevant e-mail that matches offers, articles, images, and other content to the interests of a specific audience or recipient.
All the dynamic publishing in the world won't help you create a relevant e-mail if you can't deliver to the right audience. Campaign Builder lets you select audiences from multiple sources, or create your own by taking advantage of Insight Builder™: the powerful, fully integrated data segmentation and analysis tool available as a component of e-Dialog’s Precision Central Suite.
Like Insight Builder, Campaign Builder is a key component of e-Dialog's Precision Central Suite of e-mail marketing solutions. When combined with the other applications that comprise Precision Central, Campaign Builder puts you in complete control of your e-mail marketing campaigns.
