In the News | Top Stories
Welcome to our news room. On this page you will find our top stories, selected to give you an overview of recent developments. For more in-depth coverage of e-Dialog in the press, please view our news organized by year.
Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly, though, many are realizing the tonnage DM philosophy is antithetical to what is required for a successful e-mail program.
Rick Buck, e-Dialog’s Director of Privacy and ISP Relations, talks about marketers making the shift from mailing their entire database, to being more selective and mailing only those customers of value. [Full Story]
Whether we’re officially in a recession or not, consumers are acting as if we are, and marketers are thinking about the best ways to keep client relationships healthy in this difficult time. John Rizzi, e-Dialog President and CEO gives his opinion on why e-mail is the best tool for the job at hand. [Full Story]
Many companies are challenged with having customer information in the hands of different departments, in different database configurations. Integration can be painful and time- consuming, but as Bob McInnis, e-Dialog’s VP of Marketing Services Architecture notes in this article, the payoff is well worth the effort. [Full Story]
Aiming to boost sales, service provider GSI Commerce Inc. has acquired e-mail marketer
e-Dialog for $157 million in cash and stock.
The deal broadens GSI's interactive marketing services and gives the company a larger presence in Europe. It also positions the company to expand beyond retail into other online markets.
"This deal significantly expands the scope of our marketing service capabilities and provides a great stand-alone solution as well as one our partners can integrate into their overall marketing strategy," said Michael Conn, GSI's chief financial officer, in a conference call Thursday.
Under the deal, e-Dialog will remain a wholly owned subsidiary of GSI, maintaining that its
brand name and all employees. The company expects to benefit by providing e-mail marketing services to GSI's e-commerce clients including Bath & Body Works, Toys 'R' Us, and Major
League Baseball. [Full Story]
E-mail service provider eDialog claims to have come up with a way to measure the relevance of clients’ e-mail programs.
Dubbed “The Relevance Trajectory,” eDialog’s scheme boils the concept of e-mail campaign relevancy down to six factors: segmentation, lifecycle management, triggered messages, personalization, interactivity, and testing.
The idea behind the factors is that any marketer who does all six well is sending truly relevant messages, which will invariably result in a significantly higher return on investment. However, very few are doing so.
“Generally today, most e-mail still stinks,” said John Rizzi, chief executive of eDialog.
“Marketers continue to create crimes against relevancy. The consumer wants to be treated
more respectfully, only wants mail that matters, yet marketers can’t stop themselves from
blasting e-mails.”... [Full Story]
Welcome to our news room. On this page you will find our top stories, selected to give you an overview of recent developments. For more in-depth coverage of e-Dialog in the press, please view our news organized by year.
| Full Coverage: 2008 | 2007 | 2006 | 2005 | Archives |
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May 2008 The Religion of Relevance |
Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly, though, many are realizing the tonnage DM philosophy is antithetical to what is required for a successful e-mail program.
Rick Buck, e-Dialog’s Director of Privacy and ISP Relations, talks about marketers making the shift from mailing their entire database, to being more selective and mailing only those customers of value. [Full Story]
 |
May 2008 Ride out the Recession With E-mail |
Whether we’re officially in a recession or not, consumers are acting as if we are, and marketers are thinking about the best ways to keep client relationships healthy in this difficult time. John Rizzi, e-Dialog President and CEO gives his opinion on why e-mail is the best tool for the job at hand. [Full Story]
|
May 2008 Dump the Silos |
Many companies are challenged with having customer information in the hands of different departments, in different database configurations. Integration can be painful and time- consuming, but as Bob McInnis, e-Dialog’s VP of Marketing Services Architecture notes in this article, the payoff is well worth the effort. [Full Story]
 |
January 2008 GSI Commerce Aims To Expand Internet Marketing Via Acquisition |
Aiming to boost sales, service provider GSI Commerce Inc. has acquired e-mail marketer
e-Dialog for $157 million in cash and stock.
The deal broadens GSI's interactive marketing services and gives the company a larger presence in Europe. It also positions the company to expand beyond retail into other online markets.
"This deal significantly expands the scope of our marketing service capabilities and provides a great stand-alone solution as well as one our partners can integrate into their overall marketing strategy," said Michael Conn, GSI's chief financial officer, in a conference call Thursday.
Under the deal, e-Dialog will remain a wholly owned subsidiary of GSI, maintaining that its
brand name and all employees. The company expects to benefit by providing e-mail marketing services to GSI's e-commerce clients including Bath & Body Works, Toys 'R' Us, and Major
League Baseball. [Full Story]
 |
September 2007 e-Dialog Sets Relevance Roadmap |
E-mail service provider eDialog claims to have come up with a way to measure the relevance of clients’ e-mail programs.
Dubbed “The Relevance Trajectory,” eDialog’s scheme boils the concept of e-mail campaign relevancy down to six factors: segmentation, lifecycle management, triggered messages, personalization, interactivity, and testing.
The idea behind the factors is that any marketer who does all six well is sending truly relevant messages, which will invariably result in a significantly higher return on investment. However, very few are doing so.
“Generally today, most e-mail still stinks,” said John Rizzi, chief executive of eDialog.
“Marketers continue to create crimes against relevancy. The consumer wants to be treated
more respectfully, only wants mail that matters, yet marketers can’t stop themselves from
blasting e-mails.”... [Full Story]
