In the News | 2007

On this page you will find our top 2008 stories, selected to give you an overview of recent developments. For more coverage of e-Dialog in the press, please view our news organized by year. Please click here.

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:: 2007 Stories ::
December 2007 Multichannel Merchant The Hunt for E-mail Relevance
November 2007 1 to 1 Magazine The Ultimate balancing Act
November 2007 Revolution The Power of Relevance in E-mail Marketing (requires free membership)
November 2007 Marketing Direct The Next Big Thing: E-mail Relevance Metrics (requires free membership)
November 2007 Marketing Direct Quality Not Quantity (requires free membership)
October 2007 Magilla Marketing e-Mail ROI Still a Stunner, But Diminishing
October 2007 DM News Essential Guide to E-mail Marketing: The Elements of Relevance
October 2007 Marketing Direct Behavioural Targeting: Smart navigation
October 2007 Multichannel Merchant e-Conundrum
October 2007 Internet Retailer E-mail Management Tool Helps eMusic Play in New Audio Books Market
October 2007 The Wise Marketer E-mail Marketing Relevance Guided by Six Factors
October 2007 Brand Republic Brands "risk poor image" through irrelevant e-mail (requires free membership)
October 2007 Marketing VOX e-Dialog Debuts E-mail Relevance Determination Tool
October 2007 InternetRetailing e-Dialog Created New Term for Measuring Effectiveness
October 2007 NetImperative e-Dialog Debuts Relevance Metric for E-mail Marketers
October 2007 ClickZ News Blog E-mail Campaign Formula 101
October 2007 Word to the Wise Relevance: don't underestimate it, measure it
October 2007 Magilla Marketing e-Dialog Sets Relevance Roadmap
October 2007 DM News e-Dialog Debuts Its Relevance Trajectory to Measure E-mail Significance
August 2007 Internet Retailer How to engage customers in e-mail marketing
August 2007 Direct Magazine Database Guru Eyes E-mailers
August 2007 Marketing Direct Do firms know when enough is enough with e-mail marketing?
July 2007 Catalog Success How to Score with Transactional Messages
July 2007 DM News Getting into the in-box: relevance and reputation
July 2007 MediaPost Publications Coremetrics Goes 2.0 With Behaviorally Targeted E-mail App
July 2007 Brand Republic e-Dialog recruits veteran Hughes for senior strategy role (requires free membership)
June 2007 DM News Best practices get e-mail delivered: DM Days' panel
June 2007 DM News Goodwill messages can generate sales
June 2007 Mad.co.uk How not to get trashed (requires paid membership)
June 2007 Multichannel Merchant Authentication Confusion: Clarifying E-mail Authentication
May 2007 Direct Magazine Image Fiasco: What AOL's Changes Mean to You
May 2007 DM News Goodmail expands e-mail certification for UK ESPs
May 2007 Direct Response E-mail deliverability. UK Spam’s heyday is over (requires free membership)
May 2007 Direct Magazine Why only desperate slobs mail their
whole list
May 2007 Target Marketing Six ways to overcome new HTML e-mail design challenges
April 2007 Chief Marketer E-mail Services: Inhouse or Outsourced?
April 2007 Chief Marketer Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
April 2007 Behavioral Insider Toward Consumer-Driven BT
April 2007 Mass High Tech “Software as a service” traction benefits local firms
April 2007 DM News Road Runner Sports energizes first time buyers with behavioral targeting
April 2007 DM News Return Path Inc expands e-mail delivery services globally
March 2007 Internet Retailer Aubuchon Hardware Builds Cross-Channel Shopping With E-mail Loyalty Program
March 2007 Multichannel Merchant Tips for Capturing More Data
March 2007 Chief Marketer Four Ways to Entice Offline Customers
onto Your E-mail File
March 2007 Internet Retailer Phishers finding new ways to con
visitors to retail sites
March 2007 Internetretailing.net Where’s my data? The key to e-tail success
March 2007 Direct Magazine Managing Your E-mail Reputation
February 2007 Chief Marketer Borrow a Page from Your E-mail Playbook
February 2007 Multichannel Merchant Customer Data: Protect Your Assets
February 2007 DM News Security standard boosts consumer confidence
January 2007 B to B magazine e-Dialog, Return Path Extend Partnership
to EMEA Countries
January 2007 Multichannel Merchant Unleashing the Power of Transactional
E-mail Messages
January 2007 Chief Marketer Four Ways to Improve Marketing ROI
Through E-mail
January 2007 Revolution The Americans Are Coming (PDF)